The QEP Taste Signature System is the first product development platform to map sensory attributes to emotional outcomes across the full consumption experience. Stop guessing why products fail. Start preventing it.
Sensory panels tell you what a product is— sweetness, crunch, aroma. Consumer research tells you whether people liked it. But nothing connects the two.
When a product fails, you're left guessing: Was it the taste? The texture? The aftertaste? The expectation set by the packaging?
You know that it failed. You don't know where it broke down.
That's the gap we close.
Translate brand objectives and Need States into precise sensory-emotional targets. Give R&D a brief they can actually build against — not "make it feel premium," but a defined emotional signature.
Map 394 sensory and emotional variables across 7 stages of the consumption experience — from first look to aftertaste. Compare products against targets, competitors, and each other. See exactly where emotional alignment breaks down.
Test products with real consumers. Feed results back into Taste Signature for analysis. Close the loop between development and validation.
We don't just measure what people taste. We map what they feel— across every stage of consuming your product.
Brief, development, and testing in one system. Marketing, R&D, and Insights finally speak the same language.
Identify emotional mismatches before launch. Stop finding out in market research. Start knowing in development.
Use Brief Builder to translate your brand and Need State objectives into a precise sensory-emotional signature.
Use Taste Signature to assess your product across 394 variables and 7 consumption stages. See where it aligns with — or deviates from — your target.
Use Capture to test with real consumers. Feed results back into Taste Signature for comparative analysis.
Use insights to reformulate, re-test, and refine — until emotional alignment is locked in before launch.
The QEP Taste Signature System is built on more than 20 years of applying this proprietary methodology on projects in 16 countries — alongside sensory scientists, product developers, and brand teams at the world's leading food and beverage companies.
20+ years · 16 countries · proprietary methodology
We're currently partnering with select global companies on 6-month pilots — testing real products, generating real insights, and refining the system for enterprise scale.
We're opening a limited number of 6-month pilot partnerships with global F&B companies.
Pilot partnerships are $45,000 for six months.
Sensory panels measure attributes — sweetness, texture, aroma. We map those attributes to emotional outcomes across the full consumption journey. It's not either/or — we integrate with your existing sensory work and extend it.
Consumer research tells you whether people liked something. We tell you why— and we do it during development, not after. When something doesn't land, you'll know exactly which stage of the experience broke down.
Three teams, one system. Marketing uses Brief Builder to set targets. R&D and Sensory use Taste Signature to develop and evaluate. Consumer Insights uses Capture to validate. Everyone sees the same data.
We ask for one brand or product line, a point person from your team, and roughly 2–3 hours per week during active phases. We handle the heavy lifting on system setup and analysis.
If it works, you transition to an enterprise license at $100,000 annually. If it doesn't, you walk away with the insights you've generated and no further obligation.